Dear AdWords Advertiser,
We have reviewed your account and found that one or more of your ads or
keywords has been disapproved for violating the following AdWords
policy:
--------------------
Site Policy: Your site is in violation of our Landing Page and Site
Policies
http://adwords.google.com/support/aw/bin/static.py?topic=30210&guide=28439&page=guide.cs&answer=190447.
This violation has lead to the disapproval of this site's AdWords ads.
Please ensure your site complies with our policies before submitting
for review. Note: Editing and resubmitting the ad will not trigger your
site for re-review. To escalate your site for re-review, please visit
http://adwords.google.com/support/aw/bin/request.py?contact_type=adu_search&origin=cluster&displayed=151081&adsl=S&hl=en-us.
--------------------
The problem report at the end of this email includes details about this
disapproval. For more information you may refer to your AdWords
account. For steps on how to do this, use the following link:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=146675
You can also review all of your disapproved keywords from the Keywords
Tab. To do this, use the following link:
https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=157046
Please ensure your ad complies with policy before submitting it for
re-review. For information on how to re-submit an ad for review use
the following link:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=116204
Please note that repeated violations of our policies may result in your
AdWords account and any related accounts being permanently suspended.
To avoid such action, please ensure that all ads submitted are in
accordance with our policies. For more information about advertising
policies and account suspension please use the following link:
http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide_toc.cs&path=policy
This message was sent from a notification-only email address that does
not accept incoming email. If you have any questions, please contact us
through the Google AdWords Help Center at
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the right category for your question (for ad approval related queries
this should be 'Ad Approvals and Policy'). Please note that you may
need to log-in before you can access this page.
Sincerely,
The Google AdWords Team
====================
Problem Report
====================
AdWords Account number: 618-270-0586
----------------------------------------------
Campaign: 'Campaign #1,' Ad Group: 'Ad Group #1'
----------------------------------------------
AD TEXT:
fat loss
www.clickandi.co.cc
Ad Status: Disapproved
Ad Issue(s): Site Policy
~~~~~~~~~SUGGESTIONS:
-> Your site must comply with our Landing Page and Site Policies
http://adwords.google.com/support/aw/bin/static.py?topic=30210&guide=28439&page=guide.cs&answer=190447.
We have reviewed your account and found that one or more of your sites is
in violation of our Landing Page and Site Policies.
in violation of our Landing Page and Site Policies.
Customer ID: 618-270-0586
Visible URL(s):
clickandi.co.cc
Please note that when a site is found to be in violation of our Landing
Page and Site Policies, the site is disabled within your AdWords account
and respective ads are disapproved for "Site Policy". Disabling is an
action applied at the domain level, and it results in a low landing page
quality score and termination of ad traffic. If multiple ad groups have
landing pages with the same disabled domain, the keywords in those ad
groups will have identical landing page quality scores as well.
To learn more about our Landing Page and Site Policies, please visit
http://adwords.google.com/support/aw/bin/static.py?hl=en_GB&topic=30210&guide=28439&page=guide.cs.
Multiple or egregious violations of our Landing Page and Site Policies may
result in the suspension of your account and any related accounts, and your
ads will no longer run on Google. Domains with egregious Landing Page and
Site Policy violations may require significant site changes or a change in
business practices to comply with our policies. For a list of Landing Page
and Site Policies that may be classified as egregious as well as
information on our AdWords suspension policies, please visit
https://adwords.google.com/support/aw/bin/static.py?hl=en_GB&topic=28449&guide=28446&page=guide.cs.
This message was sent from a notification-only email address that does not
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questions, or if you have addressed the violations and would like to
request a re-review, please visit
http://adwords.google.com/support/aw/bin/request.py?contact_type=sitedomdis&hl=en_GB.
Yours Sincerely,
The Google AdWords Team
Congratulations, you've successfully activated your AdWords account. You
can now reach your customers with targeted, relevant advertising.
can now reach your customers with targeted, relevant advertising.
For help with your new account, visit our Getting Started Guide
(http://www.google.com/adwords/beginnersguide/en-GB ) to learn:
- How AdWords works
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- How to write compelling ads and choose effective keywords
- How to find answers to your questions and discover other helpful resources
Sign in to your account now!
Yours sincerely,
The Google AdWords Team
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• If you are still unable to log in, or you forgot your password, try resetting your password through Mobile. You can do this by going to m.facebook.com on your mobile device's web browser and clicking the "Forgot password?" link. Enter the phone number you signed up with and complete the instructions that follow.
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 | The Submit Express Newsletter | Aug 2010 |
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 elcome to the latest edition of the Submit Express newsletter, where you can find the latest news about our company and the ever-changing worlds of search engine optimization (SEO) and social media. Submit Express is working hard for our clients as well as getting out to some of the biggest industry events of the year. Attending shows such as Affiliate Summit and SES San Francisco gives us valuable insight we can use to develop new strategies and tactics for our clients.These are two of the biggest shows of the year and our top executives will be at SES San Francisco at Moscone West from August 16-20 and the Affiliate Summit at the Hilton New York from August 15-17. Both shows offer outstanding insight into the latest online marketing strategies, SEO concepts and social media tactics being used by industry thought leaders to move businesses forward. To learn more about the shows, visit http://www.searchenginestrategies.com/sanfrancisco and http://www.affiliatesummit.com. In addition, Submit Express CEO Pierre Zarokian will be speaking at the Social Media Marketing & Advertising Miami event on September 30. Pierre will be sharing some of Submit Express' insights and tips on how to boost your social media campaign. For more information, visit http://socialmediamarketing.co.uk/socialmarketing&advertisingmiami/. In this issue read about:
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 One of the best ways to increase your visibility is to become a guest blogger at a popular blog. This is a chance for you to gain exposure to a new audience and credibility by being associated with highly-respected bloggers with major followings. Guest blogging is a win-win situation for everyone if done right: the blog gets excellent and free content to use while the guest blogger gets increased exposure for their blog, brand or products.Of course, there are many other people who want to become guest bloggers for the same reason it might make sense for you to do the same. In order to get the prime guest blogging spots on the top sites you need to make yourself and your content stand out from the pack. Here are five tips on how to make that happen: 1. Read and Understand the Blog: It's amazing how many people contact major blogs wanting to be guest bloggers without fully understanding what the blog is all about. Each blog has its own topics that are of interest to the owners and their readers. If you suggest content which is not appropriate your guest blogging request is going to be denied. Instead, read through the past two to three months of blog posts to see what topics the blog is focused on. You'll want to avoid pitching topic ideas that have already been covered, but at the same time you might be able to pitch a rebuttal to a previous post or a different take on a popular theme. This will also give you a strong sense for the tone of the blog. 2. Know the Guest Blogging Guidelines: Not all blogs accept guest bloggers, so you'll want to make sure they do before you pitch them with your idea. If they do accept guest posts, chances are that they'll have specific guest blogger guidelines published on their site. It's important to review these rules before you contact a blog. You don't want to break any rules at the start which might anger the blog owners and make it harder for you to convince them to let you be a guest blogger. If you seem uninformed about the guidelines of the blog, it's tough to convince a blogger that you will provide great content. 3. Write the Blog First: If you are dealing with a very popular blog, chances are that the site's owners and editorial team are extremely busy. Taking the time to establish a rapport with the blog's management, pitching a story idea and then working through the details is time-consuming. In many cases, it's better to just write a blog on a topic you feel confident will work and send it to the blog. If they like it, they can publish it without having to jump through hoops. If they reject it, you can take it to another blog. 4. Prove Yourself: It's important to provide your credentials when sending over a guest blog in order for the bloggers to understand that you are an expert in the field. A guest blog written by a savvy industry professional is going to carry more weight than one written by a random person. Explain to the blog why you are the right person to discuss a certain topic with their audience and what perspective you bring that can't be found anywhere else. 5. Write a Compelling Headline: A great headline can do more than bring readers to your blog -- it's also the perfect way to grab the attention of the owner or editor of a blog. Much like readers, the people you contact with a request to guest post might only skim to the title of your proposed post. If it's interesting and engaging, they'll want to read more; if it's boring or stale, they'll move on. One great tip is to write a headline that proposes a question you will answer in your article. | |
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 Summer means that some of the biggest industry events of the year are taking place and Submit Express is always a major presence at these top shows. This year is no different, as our staff will be out in force at leading events all summer long. This month is especially busy as we'll be at both the SES San Francisco show and the Affiliate Summit in New York.Submit Express President and CEO Pierre Zarokian will be attending SES San Francisco, which is held at Moscone West from August 16-20. Now in its 12th year, this is one of the largest online marketing shows in the United States. Industry experts gather at the show to exchange tips and tricks for search engine and social media marketing. In addition, more than 100 companies will be showcasing their tools and services at the show's exhibit hall. In addition, Submit Express VP of Operations Victor Edinian will be at the Hilton New York for the Affiliate Summit, which takes place on August 15-17. Everyone from social media bloggers to marketing executives can learn new techniques and strategies about affiliate marketing and make new potential affiliate connections at this show. Visit http://www.searchenginestrategies.com/sanfrancisco for more information on SES San Francisco and http://www.affiliatesummit.com to learn more about the Affiliate Summit. And make sure you talk to Pierre or Victor if you are attending either of these shows - they'd love to talk to you! |
 With millions of members sharing information and expressing their preferences every day, social networks are breaking new ground in marketing & targeted advertising. As a result, some marketers are producing impressive results. The question is: are you making the most of this revolution?Social Media Marketing & Advertising Miami will bring together social media companies, marketers and brands to discuss the latest tools and techniques for running effective social media marketing and advertising campaigns. This one-day conference held on September 30 offers expert-led guidance on how to engage with customers via advertising and promoted content in social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in social media advertising. Among the presenters at this one-of-kind conference is Submit Express President and CEO Pierre Zarokian, who will join a group of leading social media marketing experts at the event. Topics covered include the latest high-profile viral marketing campaigns, social networking theory, location-based marketing and tips for writing powerful viral content. For more information on the show, please visit http://socialmediamarketing.co.uk/socialmarketing&advertisingmiami/. You can receive a 10 percent discount on the event by using the code SubmitExpress when booking your spot. We hope to see you in Miami! |
 Google recently launched the latest version of its Google Image Search with a press conference at the company's headquarters in San Francisco. Google vice president of search products Marissa Mayer said that the new version of Google Image Search would be even more powerful and leverage more tools to help users find the images they want.However, one of the biggest changes might impact advertisers and not end-users. Part of the new version of Google Image Search is a new advertising model called Image Search Ads. When users do an image search, they'll no longer see the standard text ads involving related search terms that would appear above the image results. Instead they will see Image Ads which combine text and a small, thumbnail image. As in the past, companies can target their ads to potential customers who are performing searches on Google. But with Images Ads, advertisers have the freedom to choose which images they want to display depending on the search term used. For example, a travel company might have a picture of a sandy beach and smiling vacationers with a link to deals to Hawaii if someone is doing an image search for "tropical vacations." Google is sacrificing ad space by switching to Image Ads in the Google Image Search platform: they will only be able to run two image-enhanced ads per page versus the three text-only ads they were able to use in the past. However, Mayer said that Image Ads will be sold at a premium rate and that advertisers will be interested in buying enough to more than offset the loss of revenue by reducing the number of ads. This move by Google is another acknowledgement of the power of images in search results. Not only are images powerful advertising tools which are becoming more common in search engine advertising campaigns, but smart companies understand how to optimize the images displayed in the blogs, articles and other online content to make it easier to be indexed by search engines and improve their overall rankings. Search engines read text, not images. So if you have images on a web page, it's important to make sure the HTML coding explains what the image is to a search engine. Using an ALT tag to describe the image with the appropriate keywords will help your images rank higher in image searches (driving more traffic to your site) along with improving your overall ranking for that keyword in basic searches. This is the most basic thing that you can do to improve your search engine rankings with images. Making your images search engine friendly extends beyond ALT tags. It's also a good idea to name image files in a simple manner - an image of a bicycle that is simply called "bicycle.jpg" is going to be easier to index than "RedBicycleModel#49472July2010.jpg." It's also important to make sure that the folder where the images are stored is not blocked by your robots.txt file. |
 As part of the Yahoo! and Microsoft Search Alliance, Yahoo! recently announced that they have started testing organic and paid search listings from Microsoft Bing for up to 25 percent of Yahoo! search traffic in the U.S.According to the announcement, searchers won't see the difference by simply looking at the overall page, but may notice differences in how Yahoo! displays certain search results. This is because Yahoo! is testing a host of new product configurations. Yahoo! expects that organic search listings will be 100 percent powered by the Microsoft platform starting in August and September, while paid search should be fully powered by October. |
 So what is the world's fastest growing search engine? According to one expert, it isn't Microsoft Bing or even Google but Twitter. Of course, you need to consider that the source might be a little biased since according to PC Magazine, the proclamation was made by Twitter CEO Biz Stone.While speaking at the Aspen Ideas Festival, Stone said that Twitter users perform more than 800 million searches on the site each day, a number larger than Yahoo! and Bing combined. Stone said that the high volume of searches proves that Twitter is more than just a social media network. "That's been a myth since the beginning," he said. "We're much more like an information network or a source of news." However, many people are skeptical about Stone's claims of such high volume of Twitter searches. Robert Andrews of PaidContent.org said that Stone is using an apples-to-oranges way of comparing Twitter to leading search engines since people are searching for different types of content on each type of site. Another problem, as pointed out by the San Francisco Chronicle, is that Stone is counting automated messages sent by apps like Tweet Deck that "are actually just automated calls those apps send out every few minutes to populate columns users have set up to see tweets on certain topics." |
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 | The Submit Express Newsletter | June 2010 |
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 elcome to the latest edition of the Submit Express newsletter, where you can find the latest news about our company and the ever-changing worlds of search engine optimization (SEO) and social media. Submit Express continues to work hard this summer in helping our clients to increase their visibility with the leading search engines. With the continuing shift in Internet search trends and the growth of new social media sites, we are developing new strategies to leverage these changes to our clients' advantages. Feel free to contact us to learn about our SEO services or the social media marketing services provided by our iClimber team. In this issue read about:
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| Writing is as much as an art form as it is a skill, but that doesn't mean that you can't write content that is powerful and helps to improve your company's ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward. Here are ten things to look for: 1. Content Matters: No matter what you write, keep in mind that it has the potential to reach a large audience and be beneficial to your company beyond any SEO benefits. Blogs, articles and on-site content are a chance to link your company to useful, interesting information about your industry. Well-written copy about intriguing topics is also more likely to be linked and shared by outsiders -- increasing your page rank as well. 2. Write Compelling Headings: The titles of your articles and webpages are important -- they are among the first things that can grab the reader's attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content. Working a keyword into the heading is also a good idea. 3. Stay on Topic: It's easy to write around a topic and begin drifting into tangents that are unrelated to your topic. Keep in mind that this is business writing and not a personal blog! While it's OK to have some personality in your writing, your focus should always be on the topic you are writing about. 4. Ideal Keyword Length and Density: For website content and off-site articles for directory submission, content could be 300 to 1,000 words in length. The length of your article will largely be determined by the number of keywords you are using: you should use a keyword for every 50 to 100 words of content. 5. Don't Stack Keywords: Some people cram all of their articles' keywords into one section at the beginning of the article - often as part of a list. This looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic. 6. Add Keywords to the Bio: Whether you are writing a story for a magazine or submitting an article to an online directory, there will be an opportunity for you to add your biographical information. This is valuable real estate and another chance for optimization. Make sure that you include one keyword in your bio. 7. Write and Tag Hierarchically: Using the appropriate tags for your content will show Google and other search engines that it is professional and well-structured, leading to higher placements. Make sure you use the h1 tag for titles and the h2 tag for subheadings, etc. You should also apply this concept to your writing, putting the most compelling information up front. 8. Use META Descriptions: Making sure that your articles have META descriptions -- 150 character descriptions of the content -- that have keywords included. Including META descriptions is a great way to get Google to recognize your content and give it greater value. 9. Write Original Content: Search engines will punish sites that publish duplicate content that already exists online. Make sure that your content is fresh and original instead of just "copying and pasting" content from existing sources. 10. Choose Relevant Images: Having eye-catching images that are relevant to your content will grab the reader's attention. You can use Creative Commons search tools like the one found at http://www.bad-neighborhood.com/creative-commons-image-search.htm to find intriguing images that are free to use without risking copyright infringement. | |
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| Google's new web indexing system Caffeine is now live. According to a company blog post, Google built the new search indexing system over a year ago to keep up with the evolution of the Web and to meet rising user expectations. Caffeine offers 50 percent fresher results for web searches than Google's last index and boasts the largest collection of web content the company has ever offered. In comparison to the old index, Caffeine allows Google to index web pages on a much larger scale, making it possible for users to find new pages or information faster than before. The old index, which was comprised of several layers, refreshed at a much slower rate than Caffeine because Google would have to analyze the entire web before a page could be made available to the searcher. With Caffeine, Google is able to analyze the web in small portions and update the search index on a regular basis. According to the announcement, "Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day." What does this mean for searches and content owners? Vanessa Fox of Search Engine Land writes, "Caffeine is a revamp of Google's indexing infrastructure. It is not a change to Google's ranking algorithms." |
| As part of last year's partnership with Facebook, Yahoo! announced new features this month that will allow users of both networks to link their accounts and view and share updates. According to Yahoo!, people who use both Yahoo! and Facebook will now have access to the Facebook News Feed on the Yahoo! homepage, in Yahoo! Mail and other Yahoo! sites and services. In addition, people who create and share information on Yahoo! sites (including Yahoo! News, Flickr and Yahoo! Movies) can now share content with friends on Facebook. "From news to sports to entertainment, Yahoo! sites provide ideal experiences to share with friends," said Ethan Beard, director of the Facebook Developer Network. "By integrating with Facebook on a global scale, Yahoo! is building upon an already valuable brand to give people easy ways to share the content they enjoy on Yahoo! with their friends on Facebook." |
 While British Petroleum is currently battling a massive oil leak in the Gulf of Mexico from one of its exploratory drilling expeditions, it is also engaging in another damage control effort - one to protect its reputation. ABC News reports that BP has attempted to control the flow of negative publicity online by loosening its purse strings, as it has spent heavily to purchase top placements on search engines such as Google and Yahoo! for keyword phrases related to the environmental disaster.For example, a person doing a search for the phrase "oil spill" on Google will receive thousands of links to news articles about the Gulf Coast crisis, but the first link returned is to BP's corporate page with highlighted text inviting people to "learn more about how BP is helping." "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer," BP spokesman Toby Odone told ABC News. The move could backfire if people feel as though BP is attempting to manipulate the public by spending money on search engine results rather than on the clean-up. However, Kevin Ryan, the CEO of California-based Motivity Marketing, said that most people are unaware of the differences between organic search results and those that are the result of paid advertising. |
 Google is attempting to tie everything else to its industry-leading search engine, so why not music? The Wall Street Journal reported on Tuesday that Google will roll out a music download service later this year that is tied to its search engine, with an online subscription service coming in 2011.Google declined to comment on the report, and it's unclear if Google has struck any deals with major record labels yet. However, the ubiquity of the Google search engine along with the rise in popularity of the Android mobile operating system means that record labels will likely want to listen when Google approaches them for partnerships. In the past year, Google has already partnered with music content Web sites like iLike and Pandora, linking them through their search by letting users stream songs from the sites based on search results. Google's music service is the next logical step in this process, by eliminating the middleman and having Google deliver the music directly. |
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